#socialmedia #authority #engagement #socialauthority #socialmediaengagement #businessowner #entrepreneur #growth #savagemode #2018businessgoals #2018businessgrowth #beastmode #2018; #LiveVideo; live video

In our previous post we covered the importance of using Live Video Marketing in your everyday marketing strategies. Now we’re giving away the secrets to creating a GREAT Live Video. Just follow the steps we’ve outlined for you here and you’re on your way to creating Social Authority that your peers will envy!

Live Video Platforms

There are many different platforms you can use to go live online. We’re going to concentrate on a handful of the most popular ones, because those have the most viewership and are generally the easiest to use.

It really doesn’t matter which platform you use unless you already have a good sized following on one of them. In that case, it’s probably best to stick to the one that has the largest following.


Facebook is probably the most popular platform for live video streaming. This is due in part to its immense popularity as a social media platform, but also because many people already have a substantial following on the site.

Facebook’s live streaming is also incredibly easy to use. It’s literally as easy as pushing a button and entering a little information.

To live stream on your personal page, just proceed as though you are going to create a post, and press “Live Video”. You’ll have to give Facebook access to your device’s phone and camera, if you haven’t already. Next, you’ll have to enter some information for your stream, including privacy settings and a description. Finally, set up your camera view so it’s facing exactly what you want to record and click “Go Live”.

To stream from a fan page, you can do the same as with a personal page, or you can use the Facebook Pages Manager app. To use the app, just load your page in the app and then:

  1. Create a new post.
  2. Press “Go Live”.
  3. Optimize a description for your live session.
  4. Press “Go Live” again.

It’s that simple. And once your live stream is done, it will be saved so those who missed it live can watch it later!

You can broadcast for up to 90 minutes at a time, but many people may get bored before that time. Keeping broadcasts under 30-45 minutes is best unless you have a special event or training that requires more time.


YouTube is one of the most popular platforms for going live, because a lot of people already have followers on the site, and because it’s already got a massive built-in user base that could watch the video after the live broadcast has ended.

Creating live videos can help you gain more followers on YouTube, as well, because people who come to your live event from other sources, such as partners or paid promotions, will likely subscribe to your channel if they like your content. YouTube actively promotes live streams that are currently happening, so this can really help you boost your subscriber base.

Keep in mind that if you want to stream on mobile, your channel must have at least 1,000 subscribers, but streaming mobile is a great way to add content when you’re on the go and you want to show people what you’re up to.

To stream live on YouTube, there are a few steps you need to take first to make sure your device is ready to stream live.

Go to this URL:

>> https://www.youtube.com/live_dashboard

This page has a list of steps you need to take before you can stream live on Facebook, including:

  • Installing any necessary encoding software
  • Add & optimize stream info
  • Adding optional features

Streaming on YouTube has the added benefit of adding more content to your channel, because those streams are saved as regular videos after they are aired live.

Additionally, you’ll get 55% of any ad revenue earned by your live stream as long as you’re properly set up to monetize your channel!


Instagram now has live broadcasting, but there’s one major caveat. There’s no backup. Once you finish streaming, your broadcast is gone forever, much like Snapchat.

However, if you have a large following on Instagram, using the live feature can be quite beneficial, as not that many people use the function, so it can really help you stand out from the crowd.

Tips For Great Live Video Marketing Broadcasts

Creating great live shows isn’t as difficult as you probably think. You can even watch some live events from people in your niche—if you can find any—to get some motivation and ideas. Don’t copy, obviously, but you can definitely gain some inspiration from others.

Let’s take a look at some tips that can help you create a better live experience for your viewers.

Don’t Be Afraid Of Mistakes

Many people are afraid to do live shows, because they’re afraid they’ll make a mistake and people will laugh at them or get upset. But don’t let this hold you back. In fact, the occasional mistake, if handled correctly, can actually make you appear more human and make people like you even more.

If you watch some of the more popular YouTube content creators, you’ll see this.

They’ll make silly mistakes or screw something up, and people laugh at them (in a good-hearted way) in the comments. They find it endearing when their favorite creators make mistakes.

So please don’t be afraid of going live because you might mess up in some way. Unless you offend people, mistakes will only likely endear people to you more, especially if you laugh about it and don’t make a big deal about it.

Have A Script Prepared

Live events should always have a script, or at least a rough outline. The reason for this is that there’s too much potential for having long periods of dead air while you think of what to cover next if you don’t have a script or outline.

Don’t Follow The Script Exactly

Never, ever read your script word-for-word. You don’t want to appear robotic. You should really know what you’re speaking on and be able to give real value and seem sincere and knowledgable.

Know your Topic

When you write an article, report, or other content, or create a video, you don’t have to know a topic inside and out. You can just put in what you do know, or do research before you start, or even as you go.

But if you’re doing a live session, you really need to know the topic you’re covering very well. You won’t be able to look stuff up easily if someone asks you a question during a live broadcast.

Promoting Your Live Events

A live video is no good unless there are people watching it—aside, of course, from the fact that you can save the video and keep it online for others to watch later.

Promoting live events is actually pretty easy, even if you don’t have a big following. This is especially true if you’ll be broadcasting something extremely interesting or exciting, or if you’re offering some sort of major incentive for attendance.

Check out some of the best ways for you to promote your Live Video Broadcasts below.


The best way to promote a live event, by far, is through the use of strategic partnerships. This can be accomplished in a number of ways, from simply asking people to promote your event, to paying them to do so, to developing deeper partnerships such as interviewing other people in your niche and having them promote the interview to their own followers.

Social Media:

The most obvious way to promote your live events is through social media. If you don’t have a large following of your own, you can seek out groups to promote your event to or even use paid ads.

Since you may actually be holding your live stream on a social media platform like FaceBook, your event may be promoted for you, but this will only get you a limited amount of traffic. Promoting the event everywhere you can is smart.


Holding a giveaway during the live event is a great way to make sure people show up, and more people are likely to promote the event for you if you have an interesting giveaway, too. Some people may even promote you for free just because of the giveaway.


With all the noise online these days, it’s difficult to stand out from the crowd. There are thousands, even millions of people competing for attention from the same people in every niche, and you need to do something that will set you apart from the crowd.

Live video is one of the best ways to accomplish this, because most people are too uncomfortable with live video. They’re afraid they will do something wrong and look foolish, but what they don’t realize is that is exactly what can make them seem more “real” to their audience.

So, don’t worry about making mistakes. Everyone does. Just relax and have fun. That’s what will make your live stream interesting and make people want to watch. It isn’t always about pitching and selling – this is about providing valuable content and building the Social Authority that you need to succeed online!